Exhibition
Culture, science, art, tourism, gastronomy and EXPO 2027 come together in one living visitor experience.
Explore the exhibition →SERBIAN HOUSE XIAMEN · OPENING DURING CIFIT 2026
From roots to the future.
Serbia and China are building a shared future.
A permanent home for Serbia in China — for culture that brings us closer, companies exploring a new market and partnerships that create shared value.
24.4799° NXIAMEN · FUJIAN · CHINA118.0894° E
WHAT IS SERBIAN HOUSE?
A place where the friendship between Serbia and China can be seen, experienced and turned into opportunity. We do not only present what has already been created — we make room for what can be created together.
Business hub
A starting point for Serbian companies seeking to understand the Chinese market, test opportunities and meet partners.
Enter the market →Meeting place
A home for institutions, delegations, experts, students, artists, companies and all friends of Serbia.
Follow the programme →SERBIAN HOUSE · BUSINESS HUB
From a first step in China to the first right partner.
The Business Hub is an incubator for Serbian companies ready to come to China, explore the market and start doing business with the support of a local network and a space in which to present themselves.
Register your interestArrive
Gain a starting point in Xiamen and understand the local business ecosystem.
Present
Introduce your company, product or project to Chinese partners and audiences.
Test
Measure market interest and gather feedback before making a larger investment.
Connect
Organise B2B meetings and meet potential buyers, distributors and collaborators.
Grow
Turn the first contact into a sustainable business relationship and a long-term presence in China.
FOR SERBIAN COMPANIESA soft landing on the Chinese market.
FOR CHINESE PARTNERSOne address for Serbian companies, products and projects.
EXHIBITION · ONE TREE · TWO FLOORS
One journey.
Six verbs.
A visitor does not need to learn everything. They should recognise something, come closer to something and carry away a living memory of Serbia.
Step in
A stone path and a pulse of light turn arrival into the beginning of a story.
Meet
Six great minds reveal six forms of knowledge, courage and humanity.
Discover
Digital windows open onto the tastes, nature, heritage, art and identity of Serbia.
Rise
The trunk and its light carry heritage from the ground floor toward the canopy of the future.
Play
EXPO 2027, sport, music, Belgrade, photography and VR invite every visitor to participate.
Connect
Cuisine, partners, copper and a map of China turn an experience into a relationship that can grow.
GROUND FLOOR · HERITAGE
Where do we come from?
Stone, roots, language, knowledge, art and stories of people who left their mark.
SIX FORMS OF LIGHT
Six great minds.
Six roots.
These are not biographies to memorise. They are human stories about what one person can leave to humanity.
01
Light
Nikola Tesla
Great change begins with the ability to imagine what does not yet exist.
02
Connection
Mihajlo Pupin
Technology finds its purpose when it brings people closer together.
03
The rhythm of Earth
Milutin Milanković
Understanding the world sometimes asks us to slow down and look beyond our own century.
04
Knowledge and questions
Mileva Marić Einstein
Who remains visible in the history of knowledge — and who is given a place in the story?
05
Language and identity
Vuk Stefanović Karadžić
When we bring a language closer to another person, it becomes a bridge.
06
Colour and humanity
Nadežda Petrović
Knowledge, language and creativity gain their full meaning when they serve people.
DIGITAL STORIES OF SERBIA
Five branches
of one living country.
Short films become windows through which Serbia comes to life — one image that stays, one fact that surprises and one invitation to discover it beyond the screen.
Tastes of Serbia
Orchards, a shared table, wine, raspberries and the joy of welcoming a guest.
Nature and tourism
Uvac, Belgrade, Mount Rtanj, caves and landscapes that tell their own stories.
History and heritage
From Lepenski Vir and Vinča to monasteries and contemporary Serbia.
Great minds and art
Science, literature, art, courage and moral choice.
Tradition and identity
The threshold, hearth, kolo dance, kilim, oak branch and heritage passed from one generation to the next.
ASCENT · FROM HERITAGE TO OPPORTUNITY
Our ancestors changed the world with their ideas. Our generation is creating a space in which new generations can change the world.
KNOWLEDGECOURAGECONNECTIONLANGUAGECARE
FIRST FLOOR · THE CANOPY OF THE FUTURE
EXPO
2027
PLAY FOR HUMANITY
The future is not observed here — it is entered. The great EXPO sign becomes the architecture of an experience.
Experience / Play
Play is humanity’s first language. Through play we learn, create, cooperate and connect.
Sport
Sport is more than victory. It is discipline, courage, respect and the strength to begin again.
Music
Music crosses a border before a word is translated — from traditional sound to Serbia today.
Open / Belgrade
Belgrade becomes an open circle and host to the world. See you in Belgrade in 2027.
WHAT IS PLAY FOR YOU?
Different cultures.
Different games.
One human language.
A Serbian spinning top and Chinese kongzhu. Elastic games and jianzi. Frula and dizi. At Serbian House, visitors do not only observe another culture — they recognise that their own experience belongs to the same story.
VIRTUAL MUSEUM OF SERBIA
An open door through time.
Technology does not replace a journey to Serbia. It opens the door wide enough for a visitor to wish to walk through it one day.
01 · PAST02 · HERITAGE03 · PRESENT04 · FUTURE
“Look into the past. Feel the heritage. Experience the present. See the future.”
FROM MEMORY TO RELATIONSHIP
A good home sends a guest on their way with flavour, gratitude and an invitation to return.
Serbian cuisine
After light, letters and virtual landscapes, Serbia is experienced directly — through aroma, flavour and conversation around a table.
Partners
Not a wall of logos, but stories of people and organisations that contributed knowledge, materials, technology and trust.
From Serbian copper to a shared future
A material from deep within the earth carries light through the Tree of Life and becomes a symbol of work, connection and lasting partnership between Serbia and China.
Serbia in China
A living network of cities, people, companies, institutions and joint projects that makes the relationship visible.
OPENING · SEPTEMBER 2026
The first Serbian House in Xiamen opens during CIFIT 2026
An exhibition, business meetings and a programme connecting Serbia and China begin in Xiamen.Learn more →VISIT ANNOUNCEMENT
H.E. to visit Serbian House
Details of the visit and accompanying programme will be announced soon.Media information →BUSINESS HUB
Opening our doors to Serbian companies ready to test the Chinese market
Presentation, B2B matchmaking and the first steps toward doing business in China.Explore the programme →SERBIA AND CHINA · 2025
Belgrade and Xiamen become sister cities
A new framework for cooperation in business, culture, tourism, education and innovation.Read the news ↗
A LIGHT WE PASS FORWARD
From roots to the future — Serbia and China are building a shared future.
Serbian House is a place where Serbia and China build that future through people, ideas and tangible opportunities.
OPENING DURING CIFIT 2026
8–11 SEPTEMBERXiamen, Fujian, China